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New Downtown Shop Is Something Elsa

November 29, 2010

Downtown Sarasota’s newest women’s clothing shop can be summed up by five words: “European elegance meets Brazil hotness.” ElsA (1359 Main St., Sarasota) just opened last week, and c0-owner Ania Laniewksi says the boutique’s concept centers on women today being pressed for time. She and her business partner Elsie Parrilla want ElsA to act as a one-stop shop that can dress customers for an entire trip, including traveling clothes, resort wear and bathing suits, workout attire, evening wear and accessories.

Laniewski and Parrilla strive to stock up-and-coming designers and one-of-a-kind artisan pieces. Most of ElsA’s merchandise is exclusive to Sarasota. Some items you won’t find anywhere else nearby: bright winter coats and dresses by BB Dakota, sexy one-shoulder tops by I.C.U. and subdued yet hot wrap dresses by Elan. I love the multicolored spectator pumps by Bruno Magetti and multipatterned bags by Corazon de Melon. The store’s price range is $100-$500.

Expect a grand opening in a few weeks, just in time for Christmas or a jet-setting vacation.

New boutique ElsA, downtown Sarasota

New boutique ElsA in downtown Sarasota carries BB Dakota dresses like this adorable A-line.

Corazon de Melon handbag at ElsA boutique in Sarasota

You'll find Corazon de Melon multipatterned handbags at ElsA.

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